About Market Solutions LLC:
Insight for Action

Consulting that Delivers
Results for Today and Tomorrow

The value of U.S. agricultural exports reached a record $193 billion during the 2022 fiscal year, while agricultural imports were a record $194 billion. USDA forecasts a decline in exports and increased imports for fiscal 2023 and 2024. How prepared is your company or industry to take advantage of the opportunities and meet the challenges this implies? How to address global economic developments, and supply chain challenges, uncertainties and risks related to international conflicts, COVID-19 and other developments? Market Solutions LLC research-based consulting provides Insight for Action to help clients build and maintain new and existing markets worldwide for a full range of commodities and consumer products. Clients appreciate our consistently rigorous, insightful analysis and practical recommendations, communicated clearly to meet the needs of a variety of audiences. ... read more »

Using Digital and Social Media for Business to Business (B2B) and Business to Consumer (B2C) communication and market development. The COVID-19 situation has increased reliance on digital and social media, while technology has broadened the range of available tools. Market Solutions LLC works with clients around the globe to help understand and target consumer and trade customers, measure and track brand awareness and advertising and public relations impacts, and guide messaging, tools, platform and media selection as part of a cost effective strategy to achieve market impacts. ... read more »

What do Chefs and Restaurants want? Key Elements in Menu Development, Product Selection and Supply Chains Market Solutions LLC has conducted focus groups, survey research and other analysis to help clients understand how best to get products on menus and keep them there ... read more »

Building Sales in North America and Worldwide. Market Solutions works with Food Industry clients to develop strategies to build sales through retail, foodservice and food manufacturing channels. For example, a major food industry client ... read more »

Getting Maximum Value from Consumer and Industry Research. Market Solutions LLC has worked with some of the largest food and beverage advertisers in the U.S. and internationally to ... read more »

International, National, State and Local Policy and Regulatory Analysis. Clients around the world have called on Market Solutions LLC to help understand policy issues, address trade and regulatory barriers ... read more »

Transportation, Logistics and Supply Chain Issues are becoming more important to top management.. Market Solutions LLC works with clients to understand and address ... read more »

News and Issues
 

Trade agreements and trade conflicts affect market opportunities, access and competition in important ways. U.S. exporters benefit from an updated United States–Mexico–Canada Agreement (USMCA) to replace the North American Free Trade Agreement (NAFTA), and a Japan - U.S. Free Trade Agreement. Retaliatory duties on food and agriculture products resulting from World Trade Organization (WTO) rulings on aircraft subsidies in both the U.S. and the European Union (EU) are now on hold but underscore the challenges. Britain's exit from the EU (Brexit) continues to create trade uncertainties. Market Solutions LLC helps clients understand potential impacts of trade agreements, conflicts and negotiations. We help guide client strategies to build sales in markets worldwide. Contact us to help you understand implications of new agreements and conflicts for your business, and how best to proceed. ... read more »

Supporting New Technologies: Understanding and Addressing Productivity and Regulatory Promises and Challenges. Market Solutions LLC has worked with clients to understand and respond to Customer Priorities for Enhanced Crop and Livestock Traits; Collect and analyze stakeholder feedback to guide short, medium and long term planning; and explore other new technologies such as drones, robotics and artificial intelligence, and ways to keep fresh foods, seafood and beverage products safe without additives using High Pressure Processing (HPP). ... read more »

Consumer demand for Local, Organic and "Clean" and other Specialty Foods and husbandry practices continues to grow, requiring producers and their customers to look for better ways to connect supply and demand. More farmers and end users are trying other marketing options including Farmers Markets, Food Hubs, Community Supported Agriculture (CSAs) and working with wholesalers, distributors and direct with retailers, restaurants and institutions and processors. Market Solutions LLC has worked with clients to understand marketing options to preserve and strengthen local crop and livestock industries. We have also assisted clients including retailers and major food companies, and producer and government groups assess and develop supply chain options for products with a variety of desired attributes and traits, including local and organic. ... read more »

The U.S. - Japan trade agreement is welcome news to many in U.S. food and agriculture, but companies need to understand how best to take advantage of new opportunities and meet new competitive challenges. The agreement comes after the United States withdrew from the 12 nation Trans Pacific Partnership (TPP) agreement, leaving the other 11 member countries, including Japan and Vietnam, to launch the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP or TPP-11) without the U.S. A new 15 country Regional Comprehensive Economic Partnership (RCEP) led by China, is aimed at providing new leadership in the Asia-Pacific region. Market Solutions LLC has helped clients understand potential opportunities and challenges from numerous trade agreements and barriers. ... read more »