Global Market Research - Selected Examples
Consumer Shopping, Buying and Eating Habits are changing in markets around the world.
Market Solutions LLC analyzes consumer attitudes and actions across the United States and much of the world, including Canada, Mexico, Latin America, Europe, Japan, China, India, Southeast Asia, Africa and the Mid-East. Market Solutions LLC has conducted qualitative and quantitative research on a wide range of food and consumer products, including special studies on market opportunities for local, organic and natural products, products with health and nutrition claims and benefits, lifestyle, health and safety issues, ethnic and crossover markets, biotechnology and food irradiation issues.
Local food products are "hot."
Market Solutions LLC research has examined market developments and supply chains for clients interested in food trends in the United States and Worldwide. With explosive growth in sales of natural and organic products in recent years, challenges in supplying these products have led to longer supply chains, food safety challenges and more interest among consumers and the distributors, retailers, and restaurants in knowing where their food comes from. Books like Michael Pollan's, The Omnivore's Dilemma
and cover stories in national news magazines have increased interest in local sources of supply. Consumers are asking questions about how their food is raised and delivered. News of consumer and technical research on topics from animal welfare to carbon footprints can have rapid and unexpected impacts on market opportunities and customer requirements. Food distributors and retailers are aggressively seeking new sources of local food products, while concerns with food safety and security lead some to impose more stringent supply requirements. Market Solutions LLC has worked with clients on projects aimed at helping to preserve local crop and livestock industries, and on finding markets for local products through farmers' markets, chain and specialty retailers and distributors, and a variety of hotel, restaurant and institutional foodservice outlets.
What do Chefs want? Key Elements in Menu Development and Product Selection.
Market Solutions LLC has conducted focus groups, survey research and other analysis aimed at helping to understand how clients can best get their products on the menus of a variety of foodservice establishments and keep them there successfully. We have worked with leading food industry publications and organizations of culinary professionals to help clients understand what it takes to help chefs and restaurant operators succeed in satisfying their customers.
The Meat, Poultry, Dairy and Seafood Industries recognize Market Solutions LLC as a leader in market research and strategy consulting worldwide.
Clients appreciate practical insights and in-depth analysis, whether the project calls for qualitative or quantitative research involving consumers or business customers, including retailers, foodservice distributors and operators or processors. Market Solutions LLC has conducted a market-research based strategy assignments for products including beef, pork, lamb, chicken, turkey, duck, fish and seafood and a wide variety of specialty and processed meat products, milk, cheese and dairy ingredients across the United States, Canada and Mexico, across Europe, Asia and the Middle East, and and in much of the rest of the world. We have also assessed potential impacts of proposed requirements such as Country of Origin Labeling (COOL), examined acceptance of new technologies, such as biotechnology and food irradiation, and evaluated advertising concepts, branding and packaging. We have also worked with producer and industry group clients to develop strategies to retain viable livestock and dairy production and harvesting industries in the face of a variety of challenges.
Markets for Wild and Farmed Fish and Seafood Products are booming.
Market Solutions LLC has worked with clients in the seafood industry and their customers to understand market opportunities and competition worldwide. We have long term experience work on retail, foodservice and processing markets, consumer trends, trade and regulatory issues, including fisheries policies and sustainable harvests across the Americas and Europe, in Asia, including Japan, China, Hong Kong and Taiwan, Southeast Asia, the Indian subcontinent and in North Africa and the Middle East.
Consumer Trends and Beverage Markets in Asia, Europe and North America.
Market Solutions LLC has conducted projects to help clients understand beverage market trends, track advertising and promotional investment impacts and consider messaging and promotional strategies to increase market impact. Market Solutions LLC also evaluates distribution issues, trade barriers and regulatory issues. We have examined markets for a full range of citrus and fruit juice beverages, waters, energy and nutritional drinks, carbonated and caffeinated products including specialty coffees, wine, malt beverages and distilled sprits.
New Product Research, Market Segmentation and Positioning Studies.
Market Solutions LLC has conducted a variety of assigments aimed at helping clients to assess market opportunities and develop strategies for new products. We work with clients to identify consumer market segments and distribution channels offering the best prospects for new products in existing markets and for current products in new markets.
Strategic Opportunities for Feed Ingredients in Poultry, Livestock and Aquaculture.
Market Solutions LLC has worked with a variety of clients with interests in the development of markets for animal feed ingredients in poultry, livestock and aquaculture industries around the world, including assignments in North, Central and South America and the Caribbean, China, India, Japan, Southeast Asia, the European Union, Turkey, Russia and the Former Soviet Union, Africa and the Middle East.
Opportunities for Enhanced Value-Added Seed Traits in the Food and Animal Feed Industries.
Mapping of plant and animal genomes is opening up a variety of possibilities for adding beneficial traits to crops through both biotechnology and conventional breeding. Market Solutions LLC has conducted research and strategic analysis with the food and animal feed industries aimed at assessing their priorities for the next generation of traits that could be added to plant seeds, with a special focus on soybeans. Some of the traits investigated include products to reduce transfats and saturated fats, reduce pollution from animal waste, and offer various nutrition and health benefits.
International Fiber, Textile and Apparel Market Analysis.
Market Solutions LLC has conducted assignments aimed at understanding markets, local production and competiton for cotton, wool and synthetic fibers, yarns and textiles in North America, Mexico and the Caribbean, Europe, India, China, Turkey and Africa.
Advertising Tracking and Attitudes, Awareness and Usage Studies.
Market Solutions LLC has conducted numerous projects for clients and their agencies to assess the impact of advertising and promotion activities, and to guide messaging and product positioning.
Target Consumer Segment Research
on preferences and purchases by Baby Boomers, Teens, Tweens,"Generation Xers", "Empty Nesters," the elderly, Hispanic consumers, and other ethnic groups and other demographic and psychographic consumer segmentation analyses.
Consumer Product Research in Canda, Mexico, Brazil, Argentina, and other parts of Latin America and the Caribbean
Business to Business Research on Market Potential and Performance, Competition, Product Positioning, Distribution, Regulatory and Labeling Issue
Consumer and Business Research in Japan, China, Hong Kong, Taiwan, Korea, Thailand, the Philippines, Singapore, Malaysia, Indonesia, Vietnam, India and other parts of South and Southeast Asia, Australia, New Zealand and the Pacific.
In-depth surveys of consumer preferences and purchasing habits throughout the region
Consumer and Business Research in European Union member Countries, Central and Eastern Europe and the Former Soviet Union, Turkey
Research on Changes in Marketing and Distribution in Retail, Food Service and Food Processing, Import and Export Trends, the move toward European Union and Enlargement
Africa and the Middle East
Market Trends, Import- Export Opportunities, Regulatory and Policy Issues, Distribution Strategy throughout the region
Market Opportunities for North African Food and Agriculture Products in the European Union, the Mid-East and Sub-Saharan Africa and North America
Export opportunities in Europe, North America, the Mid-East and Asia for vegetable oils, specialty fruits, wine, fruit juices, bottled waters, seafood, and a variety of ingredients and other consumer products