Building Sales in North America and Worldwide.
Market Solutions LLC works with food and agriculture industry clients to develop strategies to build sales through retail, foodservice and food processing channels. For example, a major food industry client came to Market Solutions LLC to review its strategies in the United States and Canada. Starting with qualitative and quantitative consumer and trade research, Market Solutions LLC helped the client understand opportunities for growth and barriers to increased sales. We worked with the client and its agency to develop and support the launch of a new brand and advertising themes and content for consumers, retailers and the food service industry. Over time we also worked with the client to update its business development strategy and provided hands-on support to develop a contact management data-base, trade show strategy and set priorities for media targeting.
U.S. Food and Agriculture Exports were valued at $152.4 billion in 2016, up 1% in value from 2015. Imports reached a record $151.9 billion, shrinking the U.S. food and agricultural trade surplus to $500 million.
The U.S. trade surplus for bulk commodities and intermediate products recovered to $37.4 billion in 2016. Imports of consumer oriented products increased to $78 billion, compared to $61 billion in exports. While exports of seafood and forest products remained stable at $13.8 billion, imports increased, expanding the U.S. deficit. Some companies and industries are better prepared than others to take advantage of the opportunities and meet the challenges this implies. Market Solutions LLC provides research, strategic counsel and evaluation support to help take full advantage of opportunities and meet changing competitive threats. We have conducted assignments to help customers build and maintain markets around the globe for a full range of commodities and consumer products. Clients rate us highly for consistently providing rigorous, insightful analysis and practical recommendations, communicated clearly to meet the needs of a variety of audiences.
Getting Maximum Value from Consumer and Industry Research
Spending. Market Solutions LLC has worked with some of the largest food and beverage advertisers in the U.S. and internationally to help make the most of their market research investments.
Our work has included in-depth interviews with key industry stakeholders and conducting and/or reviewing tracking studies, consumer segmentation analysis, and a variety of targeted studies and data purchases aimed at
better understanding consumer purchases and consumption trends, at home
and away from home. Market Solutions LLC findings and recommendations
have been used to develop and evaluate advertising and to strengthen the organization, staffing and role in strategy development of the market research function.
What do Chefs and Restaurants want? Key Elements in Menu Development, Product Selection and Supply Chains.
Market Solutions LLC has conducted focus groups, survey research and other analysis to help clients understand how best get their products on the menus of a variety of foodservice establishments and formats and keep them there successfully. We have worked with leading food industry publications and organizations of culinary professionals to help clients understand what it takes to help chefs and restaurant operators succeed in satisfying their customers.
Advertising and Public Relations Strategy, Benchmarking, What Role for Social Media?
Market Solutions LLC works with clients around the globe to target consumer and trade customer segments, guide messaging and media selection, and measure and track brand awareness and advertising and public relations impacts. We help clients assess options for social media, print, television, radio and other media as part of a cost effective strategy to achieve market impacts.
International, National, State and Local Policy and Regulatory
Whether the goal is to encourage local crop and
livestock production and harvesting, or to add value through processing
or exports, clients around the world have called on Market Solutions
LLC to help understand policy issues, define and evaluate potential
consequences of policy alternatives, monitor regulatory developments,
address trade barriers and provide ongoing tracking and analysis.
Transportation, Logistics and Supply Chain Issues are becoming
increasingly important to the competitive position of agricultural
producers, processors and manufacturers, retailers and foodservice
operators. Market Solutions LLC has conducted numerous analyses of
transportation and infrastructure challenges,
water and highway transportation issues in North America and worldwide.
Market Solutions LLC research recently provided the foundation for
bringing together a number of producer and industry groups to form a
new coalition to address 21st century transportation and infrastructure
issues, options and solutions.